Today on BE WTR

Dubai, UAE (18^th May 2026): A recent YouGov survey commissioned by BE WTR points to a clear shift in consumer expectations across the UAE, highlighting growing demand for higher-quality, more sustainable, and more convenient drinking water solutions. Responding to this, BE WTR, a first-of-its-kind premium water brand in the UAE, continues to set a new standard for hydration that is better for both people and the planet. Backed by Swiss-engineered filtration and bottled locally in the UAE, the brand has announced the launch of the BE WTR app, available in Dubai from May 11th as part of its first rollout phase, giving residents access to premium water at home in just a few clicks. Expansion into Abu Dhabi will follow during the second phase of the launch.

SINGAPORE - 12 May 2026 - Swiss-founded sustainable premium filtered water brand BE WTR is doubling down on Southeast Asia with the strategic acquisition of Porla in Singapore and Hong Kong, alongside a new licensing partnership for Thailand. Building on its strong success in China and Singapore, with established operations across four locations, the move marks a clear ambition: to redefine how premium water is sourced, served, and valued across Asia’s F&B and hospitality sectors. Porla has been active in the premium hospitality and F&B sector since August 2015 as the regional distributor for a European water solutions brand, installing filtration systems and high-end dispensing and bottling lines in premium hotels and restaurants including Raffles Hotel Singapore, Grand Hyatt Singapore, Hilton Singapore Orchard and Four Seasons Hotel Singapore.

Dubai, UAE (23rd April 2026): To mark World Earth Day, BE WTR convened a Sustainability Roundtable at W Hotel Mina Seyahi Beach Resort & Marina, which welcomed some of the UAE’s most influential voices across hospitality, sustainability, media, and local community initiatives. With ESG practices a hot topic right now, the event shone a spotlight on homegrown brands and changemakers who are actively shaping a more responsible, circular, and environmentally conscious future in the region.

On 15 and 16 March 2026, BE WTR was present at the Bocuse d’Or Europe, held as part of SIRHA Méditerranée. As one of the key stages of the Bocuse d’Or, this European selection brought together the continent’s most promising chefs, competing for a place in the Grand Final in January 2027.

Economy and everyday excellence

Morocco is accelerating its ecological transition, positioning itself at the intersection of energy strategy, water security, and sustainable development. As the country invests in large-scale infrastructure and environmental initiatives, a new dynamic is emerging: connecting national ambition with everyday impact.

In Asia Pacific, dining has become much more than taste. It has become a story of place.

In a region where water defines both possibility and limitation, the way it is served is no longer a detail. It is a responsibility.