Today on BE WTR

Dubai, UAE (18^th May 2026): A recent YouGov survey commissioned by BE WTR points to a clear shift in consumer expectations across the UAE, highlighting growing demand for higher-quality, more sustainable, and more convenient drinking water solutions. Responding to this, BE WTR, a first-of-its-kind premium water brand in the UAE, continues to set a new standard for hydration that is better for both people and the planet. Backed by Swiss-engineered filtration and bottled locally in the UAE, the brand has announced the launch of the BE WTR app, available in Dubai from May 11th as part of its first rollout phase, giving residents access to premium water at home in just a few clicks. Expansion into Abu Dhabi will follow during the second phase of the launch.

Dubai, UAE (23rd April 2026): To mark World Earth Day, BE WTR convened a Sustainability Roundtable at W Hotel Mina Seyahi Beach Resort & Marina, which welcomed some of the UAE’s most influential voices across hospitality, sustainability, media, and local community initiatives. With ESG practices a hot topic right now, the event shone a spotlight on homegrown brands and changemakers who are actively shaping a more responsible, circular, and environmentally conscious future in the region.