BE WTR News

BE WTR, the world’s first premium, sustainable water brand, and Accor, the world leading hospitality group, have announced their new, global partnership. With BE WTR’s on site and circular, refillable glass bottling plants Accor Group takes yet another important step towards their pledge to eliminate single use-plastics.

“We want to transform the way we operate hotels by putting sustainability at the heart of everything we do.”

Brune Poirson

We want to transform the way we operate hotels by putting sustainability at the heart of everything we do, says Brune Poirson, Chief Sustainability Officer at Accor. We achieve this through concrete solutions, tools and the implementation of best practices that enhance the guest experience. BE WTR is a perfect partner to accelerate the elimination of plastic water bottles from the guest experience, while promoting innovations and high-end hospitality products that our guests are looking for.

BE WTR, founded in Switzerland in 2019, has expanded rapidly to span Europe, Middle East, Southeast China and North America.  The innovation and mission-driven company is today the obvious choice of many of the world’s best chefs and hoteliers. – This collaboration is an important milestone for us, says Mike Hecker, founder of BE WTR.

“We want to help the world getting rid of single use plastics, and at the same time offer a better, premium hydration for people. I am happy and proud that Accor shares the same values, and during the development of this partnership I could really witness how important sustainability is for Accor.“

Mike Hecker CEO & Founder

Through our fully circular, automatic, on-site, water bottling plants, BE WTR will equip Accor hotels with premium water in rooms, at cafés and restaurants, pool & sports areas, as well as at the conference facilities. The sleek, smoothly tasting still and sparkling BE WTR in capped glass bottles that can be used for hundreds of cycles, will allow to dramatically lower CO2 emissions compared to classical bottled water solutions.