#HYDRATION

As a new season begins, F&B and hospitality professionals are setting fresh priorities—not only to improve operations but to elevate the quality, purpose, and perception of the guest experience. At the heart of that experience lies a fundamental, often overlooked element: water.

Water is no longer just a basic service. It’s an opportunity to communicate sustainability, care, and refinement. For premium hotels, restaurants, and resorts, it can even become a signature of excellence.

Here are five impactful water-focused resolutions that can help you lead the way in 2025.

1. Eliminate plastic and single-use bottles from your guest offering

Single-use bottles—especially plastic—are increasingly incompatible with luxury and sustainability. They create unnecessary waste, add operational clutter, and compromise your image.

Switching to filtered, on-site still and sparkling water not only reduces your environmental footprint, it also removes the hassle of ordering, stocking, chilling, and disposing of thousands of bottles each year. With BE WTR, you gain 24/7 access to freshly filtered water while elevating your environmental performance.

2. Treat water service with the same care as wine

Hospitality is about detail. The way you serve water reflects the level of attention you give to the entire guest experience. Consider replacing generic bottles with elegant, branded refillable bottles, served chilled and with intention.

A beautiful water moment—whether it’s in a suite, a fine-dining setting, or a business lounge—creates a sense of thoughtfulness and sophistication. It signals to guests that sustainability and quality can go hand-in-hand.

3. Drastically reduce your carbon footprint by going local

Importing bottled water across borders—especially by air or truck—generates a disproportionate amount of emissions for a product that is often available on-site. A recent comparison shows the difference clearly:

• Single-use glass: 1,078 gCO₂e/litre
  
• PET plastic: 221 gCO₂e/litre
  
• RPET: 74 gCO₂e/litre
  
• BE WTR: just 5.1 gCO₂e/litre
  

This data includes production, transportation from Switzerland to the UAE, and disposal. The contrast is clear: local water is the most efficient and sustainable solution.

To dive deeper into this topic, download our white paper about “Pouring change: rethinking bottled water in the UAE” — available now on the BE WTR website.

4. Educate your team and turn water into a moment of service

Guests notice details—and they notice when staff care. Equip your teams to understand the story behind your choice of water and the difference it makes. Whether it’s offering filtered sparkling water with the menu or refilling bottle in the room, these small gestures elevate the overall perception of your brand.

Internal buy-in also improves consistency and pride of service, reinforcing your premium positioning.

5. Measure your impact—and share it transparently

Sustainability today is not just about intention—it’s about measurable action. Track your water system’s impact: number of bottles avoided, plastic waste eliminated, CO₂ emissions reduced.

Then, communicate those achievements through in-room collateral, digital screens, or your sustainability report. According to the Booking.com Sustainable Travel Report 2023, over 67% of global travelers prefer brands that demonstrate visible eco-actions. Water is one of the simplest and most powerful ways to show that commitment.

Make water a story worth telling

At BE WTR, we help you go beyond hydration. Our solutions integrate water service into your brand story—refined, local, and waste-free. Whether you’re running a flagship restaurant, luxury hotel, or wellness destination, we provide systems that are as elegant as they are efficient.

It’s time to rethink what water can say about your brand.

Learn more and download our white paper:

Be proud. Be happy. Be responsible. BE WTR.