For our own well-being in our active and ever-changing world, we need to stay hydrated, meaning consuming ideally 2 liters of water per day. Which in turn helps us maintain a positive, balanced and active lifestyle.
BE WTR uses the resource that most of us already have – tap water – which is then improved using BRITA® filters and delivered in smartly designed BRITA® dispensers. BE WTR wants you to BE. BE healthy, BE hydrated, BE responsible by avoiding plastic or glass bottles and the extensive transportation stressing our environment.
Starting when I co-founded Eden Springs Europe in 1996 to develop a network of source waters across Europe, delivered in 19 liters bottles that could be refilled – at least 50 times thus saving plastic and resources.
After exiting Eden Springs, I wanted to develop an even more sustainable water solutions and after many years of research and getting more aware of the resource scarcity our planet has, I decided to focus on how we can use tap water but improve its quality, taste and consumption experience.
In 2016, I bought an established Swedish company – Vattentornet AB – that has been supplying water dispensers in Sweden since the early 2000’s. When I met the company suppliers, I was surprised to find a known company – BRITA® – one of the world leaders in water filters and filtration technology.
Wanting to collaborate on a R&D project to improve tap water, I connected with BRITA® and that’s where a wonderful partnership and friendship started. We immediately connected on powering the BE WTR concept to the Nordic markets with BRITA® expertise on water filtration and design dispensers. Great tasting tap water, better for you and the environment.
Our journey is not just providing a great product and service, but encouraging a movement away from waste and towards more responsible consumption and of helping our communities with water related projects. Above all our journey is of a committed, engaged people wanting to make a difference, sharing common values of being responsible, engaged, bold and innovative.
Excited and blessed to be on this important journey with such an amazing team.
Founder of BE WTR