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In the UAE, water has always been a resource of extraordinary value not just for its scarcity, but for what it symbolizes: innovation, survival, and sustainable ambition. As the country accelerates its Water Security Strategy toward 2036, BE WTR stands as more than a hydration brand. It becomes a partner in purpose.

A Nation Rethinking Water

From solar-powered desalination plants to cloud seeding experiments, the UAE is known for turning bold ideas into reality. Today, the country produces 42% of its water through desalination an energy-intensive solution that, while effective, is not without environmental trade-offs.

That’s why the UAE has committed to reducing its water footprint, increasing reuse, and securing sustainable, decentralized access. The Water Security Strategy 2036 is not only about availability it’s about resilience, innovation, and behavior change. It’s in this space that BE WTR thrives.

BE WTR: Purpose Bottled Locally

BE WTR’s model is beautifully simple and fully aligned with the UAE’s ambitions: Ultra-filtered, locally bottled water. Served still or sparkling. No transport. No single-use plastic or glass. Just a conscious, closed-loop system that saves carbon emissions, reduces waste, and protects natural resources.

In 2024 alone, BE WTR helped eliminate over 34 million single-use bottles worldwide. That’s not just an environmental win, it’s a cultural shift.

Now present in iconic UAE locations like Four Seasons, The Ritz-Carlton DIFC, Rosewood Abu Dhabi, and One&Only Royal Mirage, The Westin Mina Seyahi BE WTR is helping leading hospitality venues walk the talk on sustainability while delivering premium taste, chilled to perfection.

Aligned with the UAE’s Water Future

BE WTR’s approach complements key pillars of the UAE’s national strategy:

• Decentralization: On-site bottling reduces pressure on centralized water infrastructure  a key resilience measure in times of crisis or high demand.
• Carbon Reduction: No transport means fewer emissions directly supporting the UAE’s Net Zero 2050 initiative.
• Behavioral Change: By offering a sustainable alternative to imported bottles, BE WTR encourages consumers and businesses alike to make better everyday choices.
• Circular Economy: BE WTR’s reusable system fits into the UAE’s wider vision of waste-free, closed-loop consumption.

More Than Just Hospitality

While BE WTR is currently making waves in luxury hotels and fine dining, the opportunity goes far beyond. Imagine BE WTR in schools, government offices, wellness retreats, or even desert-based glamping experiences wherever hydration meets intention.

And with the UAE launching innovation challenges like the Al Miyah Challenge to find new solutions to water stress, BE WTR is perfectly positioned to be part of that conversation. BE WTR is not just a vendor. It’s a proof of concept that sustainability can be elegant, practical, and scalable.

A Call to Rethink the Norm

In a region where water often arrives in plastic, shipped across oceans, BE WTR is a reminder that there’s a better way. That taste, luxury, and environmental purpose are not mutually exclusive they are the future of conscious living.

As the UAE continues to lead global conversations around water security, brands like BE WTR help turn vision into experience one bottle, one refill, one partnership at a time.

Because in the desert, water isn’t just life. It’s legacy