#PLASTICPOLLUTION

The beverage industry is undergoing a powerful shift—one that goes far beyond packaging aesthetics. Today, we’re witnessing a genuine transformation in how water and drinks are delivered, consumed, and perceived. At its core? A mission to replace legacy systems with solutions that are sustainable, meaningful, and premium.

A recent article from Beverage Daily explores the surge in innovation around alternative beverage packaging—driven by consumer demand and mounting environmental pressure. As bans on single-use plastics expand and climate-consciousness grows, brands must do more than adapt. They must lead.

At BE WTR, we believe innovation means less impact, more meaning.

💬 This isn’t a trend. It’s a shift in mentality.

Across the United Arab Emirates and beyond, the conversation around water is evolving. It’s not just sustainability leaders driving change—it’s celebrities, consumers, and policymakers. As Kris Fade put it best: “Every restaurant in UAE should serve local branded water.” — Kris Fade (source)

This is about more than product innovation—it’s a cultural transformation. Guests today expect transparency, authenticity, and environmental responsibility from the brands they support. Governments are reinforcing these expectations with local-first, waste-reducing initiatives.

🧾 The real footprint of imported water: packaging CO₂ compared

Let’s talk numbers. Because when it comes to environmental claims, transparency matters.

Our carbon comparison chart reveals the dramatic differences between traditional packaging formats and BE WTR’s approach. The chart below shows the CO₂ footprint per liter for bottles shipped from Switzerland to the Middle East:

Source: BE WTR – REWW4025001

That’s not just a reduction. It’s a redefinition.

🚫 No waste. No transport. No compromise.

While others explore biodegradable caps and lighter plastics, we’ve gone further: no single-use at all and minimal transport. With BE WTR, we bring great-tasting water straight from local sources, refined through Swiss filtration, and served in sleek, reusable bottles. No air freight. No incineration. No excuses.

We eliminate the need for long-distance logistics and packaging waste—offering an elegant, energy-efficient solution that’s loved by chefs, hoteliers, and guests alike.

💡 Why Now?

Consumer expectations have evolved. Guests want to drink better and feel better about their choices. For the hospitality industry, this is a turning point—a chance to align luxury with responsibility.

Join the leaders shaping tomorrow’s beverage experience—trusted by pioneers like Accor, Marriott, the iconic Bristol Paris, and Emirates Palace Mandarin Oriental in Abu Dhabi, alongside many more visionary hotels around the globe.

“We want to transform the way we operate hotels by putting sustainability at the heart of everything we do. We achieve this through concrete solutions, tools and the implementation of best practices that enhance the guest experience. BE WTR is a perfect partner to accelerate the elimination of plastic water bottles from the guest experience, while promoting innovations and high-end hospitality products that our guests are looking for.” Brune Poirson, Chief Sustainability Officer at Accor.

Discover BE WTR, the first premium and sustainable water brand

Elevate your brand with zero-compromise hydration—premium, local, and planet-positive.

BE PROUD. BE HAPPY. BE RESPONSIBLE. BE WTR.