#BE WTR News & Press Releases

Montreal, 27 of June 2025 — BE WTR, the global pioneer in premium, sustainable water solutions, proudly opens its first North American fully circular, automated bottling facility, in Montreal. This launch introduces Quebec’s first locally bottled, premium still and sparkling water – designed for the city’s leading restaurants, hotels, and venues committed to sustainability, taste, and design excellence.

Water That Serves Purpose and Prestige

Sourced from Montreal’s municipal supply and transformed through BE WTR’s proprietary Swiss-engineered filtration, each drop is elevated to deliver exceptional taste—smooth, balanced, and ideal for culinary pairing. Bottled in elegant, reusable glass bottles, this water is not only refined in flavour, but in purpose—circulating within a closed-loop system that eliminates single-use plastics, transport and drastically reduces carbon impact.

Engineered for Excellence, Bottled in Montreal

Located in Montreal’s dynamic industrial zone, the 7,000 ft² facility houses a robotic bottling process that integrates filtration, disinfection, rinsing, filling, capping, and labelling in one seamless flow. With a capacity of 9,000 bottles per day, BiG1500 Montreal is built to serve high-volume hospitality partners in the local area while upholding the highest hygiene and sustainability standards.

Closing the Loop on Carbon and Waste

Every BE WTR bottle is reused more than 300 times and will only be distributed in the Greater Montreal area. This model significantly reduces CO₂ emissions—by up to 94% compared to conventional bottled water. This circular model perfectly aligns with Quebec’s zero-waste ambitions and provides an elegant and effective alternative to long-distance imports and single-use packaging.

Serving the City’s Finest Tables

Montreal’s top chefs and hoteliers now have access to premium hydration that matches their commitment to quality and sustainability. From in-room service to white-tablecloth dining, BE WTR bottles bring visual harmony and elevated taste to every pour. Still and sparkling formats are available in 500ml and 750ml, sealed with recyclable aluminium caps and delivered in hygienic, reusable crate. 

Proudly B Corp. Proudly Local

As a certified B Corp and proud member of 1% for the Planet, BE WTR anchors each bottle in social and environmental responsibility.

A New Chapter in Circular Hospitality

“Montreal is a city that understands both gastronomy and green innovation,” says Mike Hecker, Founder & CEO of BE WTR. “It’s for those reasons that we have chosen Montreal as our first North American implementation, thus offering a premium and sustainable water and brand, bottled locally.”

“Collaborating with BE WTR marked a decisive turning point in our commitment to sustainability and excellence. By offering our customers still and sparkling water of superior quality, directly from the source, we eliminate thousands of single-use plastic bottles every year — without ever compromising on taste or refinement. The brand and design perfectly align with our standards, and the environmental impact is remarkable. BE WTR is not just a water solution: it is a reflection of the W Montreal’s values of innovation, luxury, and responsibility.” – Francis Huot (General Manager)
 
BE WTR Montreal represents a new standard for urban bottling, combining global innovation with local pride. Together with partners, clients, and communities, BE WTR is proud to help reshape the future of water—one reusable bottle at a time.

For media inquiries, partnership opportunities, or to learn more about BEWTR reusable glass bottles initiative, please contact:

BE WTR
Tessa BICARD
Chief Marketing and Sustainability Officer – BE WTR
tessa@bewtr.com

Media Contacts
Leisa Lee | leisa@leisaleegroup.com
Talar Adam | talar@leisaleegroup.com
Danny Payne | raisondetremedia@gmail.com