In Daoist philosophy, water represents one of the highest virtues. Laozi wrote in the Dao De Jing, “The highest good is like water. Water benefits all things and does not compete.” Water nourishes without striving, adapts to every shape, and finds the lowest place. A metaphor for humility, resilience, and effortless strength. Living ‘like water’ means embracing flexibility and grace through change, a timeless lesson on balance and patience.
Feng Shui, the ancient practice of harmonizing people with their surroundings, gives water another layer of meaning. In Feng Shui, water is a symbol of prosperity, growth, and positive energy (Qi). Flowing water encourages vitality and opportunity, while stagnant water can signify blocked energy. The placement, direction, and clarity of water in a home or space are believed to influence both fortune and well-being. Even today, architects, designers, and hospitality spaces draw on these principles, creating environments that feel balanced, inviting, and alive.
As BE WTR enters the Chinese market, these cultural insights take on a special relevance. Our mission is to provide great tasting, sustainable water while celebrating the traditions that have long valued it. Clean water is more than hydration; it represents care, balance, and mindful living, principles that resonate deeply in both ancient Chinese philosophy and modern lifestyles. By offering premium, responsibly filtered water locally, we honor the importance of water in daily life, while supporting sustainability and wellness in every setting
Water is a teacher. Water reminds us that strength can be gentle, and harmony comes through balance. Whether in philosophy, Feng Shui, or mindful consumption, water encourages us to create spaces and experiences that are natural, balanced, and full of life.
For BE WTR, entering China is an opportunity to share not just premium water, but also the cultural wisdom of water, connecting tradition with modern living. By appreciating the flow of water, we are reminded to live with grace, care, and awareness, and to make choices that benefit both ourselves and the world around us.