The Future of Luxury Hospitality is Local: And It Starts with Water

Across the world, hotels and restaurants are rethinking what it means to offer a premium experience. The most forward-thinking venues are looking inward, choosing local over global and authenticity over excess.

At the heart of this shift lies a resource often taken for granted: water.

Local water, global impact

Serving locally filtered still and sparkling water is more than a sustainability choice. It reflects a new kind of hospitality that values transparency, efficiency, and respect for the environment. Instead of importing bottles across continents, establishments can now provide high-quality water on-site, ensuring freshness while drastically reducing transport emissions and packaging waste.

Innovation behind the experience

BE WTR’s BiG bottling systems bring this vision to life. Installed directly within hotels, resorts, and restaurants, they make it possible to produce, refill, and reuse elegant bottles on-site. Each bottle can be washed and reintroduced into circulation up to 300 times, creating a closed and circular model that redefines luxury through responsibility.

This is already a reality for many of the world’s leading hotels. From Rosewood Abu Dhabi to The Chedi Andermatt, from Pullman Hotels in Paris to Raffles and Le Couvent, a growing number of properties are choosing to serve locally filtered BE WTR instead of imported bottles. By doing so, they reduce their carbon footprint, simplify logistics, and elevate the guest experience through thoughtful sustainability.

A new era of prestige

The future of luxury hospitality is not imported, it is local. Guests increasingly look for brands that align with their values, where sustainability and elegance coexist naturally. From design-led restaurants to five-star hotels, serving locally filtered water has become a quiet signature of modern excellence.

When luxury aligns with purpose, every detail counts. Water becomes more than a service, it becomes a statement.

The most refined experiences are those that flow from the source.

Interested in rethinking your water experience?
Join the growing network of hotels and restaurants choosing a more local, sustainable, and elegant way to serve water.
Contact our team to discover the BE WTR solution that fits your venue.

Be proud. Be happy. Be responsible. BE WTR.