The Portman Ritz-Carlton, Shanghai, launches "Castaway," a multi-level campaign in partnership with the premium sustainable water brand, BE WTR. This collaboration integrates wellbeing, taste, and design into a distinctive multi-sensory experience.
The campaign is designed to encourage reflection on mental health and the value of introspection, aligning with both brands’ core values: the purity and nurturing quality of water, and the restorative purpose of hospitality that defines the hotel’s service culture.
A concept video will anchor the campaign, portraying a personal conflict that leads the protagonist toward shelter and inner clarity. Staged across symbolic and real-world settings, the video traces an emotional arc from turmoil to peace.
The campaign is supported by a curated menu at The Lobby Lounge, featuring BE WTR drinking water as the foundation for both a signature cocktail and a mocktail. Each drink reflects the visual tone of the "Castaway" narrative.
· Dilution: A gin-based cocktail refined with BE WTR still water.
· Use Your Illusion II: A refreshing, alcohol-free drink made with BE WTR sparkling water. Drawing inspiration from the Guns N’ Roses album of the same name, the drink's color and theme echo the album’s hit song 'Yesterday', which explores themes of self-reflection, inner searching, and moving forward
Both drinks will be available at The Ritz Bar and Lounge, accompanied by campaign storytelling materials.
Guests staying in Club-level rooms will receive BE WTR as part of their in-room experience.
At The Ritz Bar and Lounge, guests can learn about BE WTR’s innovative AQTiV+ carafe which will be showcased on a podium. Handcrafted in crystal by La Rochère, the carafe uses Swiss Resonator® technology and a patented process to soften and structure water. This enhances the purity of your palate and unlocks the full depth of your tasting experience. Guests will be able to learn about and taste the effect of the carafe guided by The Ladies and Gentlemen of the Ritz Bar & Lounge
This collaboration represents a shared commitment to quality, design, and sustainability between two premium brands. For BE WTR, this marks its official media debut in Shanghai, with The Portman Ritz-Carlton as its first hospitality partner under Marriott Group in the city.
BE WTR’s sustainable model—featuring onsite production, plastic-free bottling, and reusable glass—aligns with The Ritz-Carlton’s focus on responsible luxury. The system eliminates single-use plastics and reduces carbon emissions by avoiding long-distance transportation.
Beyond cocktails, this partnership aims to redefine water’s place in luxury hospitality—emphasizing taste, experience, and sustainability. For The Portman Ritz-Carlton, Shanghai, it underscores a continued dedication to creating memorable guest moments while promoting awareness of health, wellbeing, and environmental stewardship.
Nestled in the vibrant heart of Shanghai's bustling Nanjing West Road, The Portman Ritz-Carlton is a symbol of luxury and sophistication. With 593 opulent rooms and suites in the prestigious Shanghai Center, Shanghai's iconic luxury hotel offers a haven of indulgence amidst the city's business, shopping and entertainment centers.
Guests are invited to experience unparalleled service and culinary delights at renowned venues such as The Ritz Bar & Lounge and Portman's Restaurant, while enjoying the comfort of spacious and elegantly furnished accommodations. In addition, the hotel features an expansive health club with outdoor and indoor swimming pools, spa and state-of-the-art fitness facilities, ensuring a truly memorable stay in downtown Shanghai.
Zero plastic, zero waste and minimal transport.
BE WTR is the Swiss great tasting water brand revolutionizing the international market with sustainability and innovative technologies. Still or sparkling, always splendid! You find BE WTR in many of the best hotels and restaurants around the world. From Switzerland to France, the UK, the UAE, Canada, Singapore, and now in China. you can quench your thirst with a sip of a pure and fresh water that doesn’t harm the planet. As the obvious water choice for prominent clients within luxury hospitality and high gastronomy, it comes naturally that BE WTR is the water partner of Bocuse D’or, the most prestigious gastronomic competition in the world. BE WTR is certified B Corp, member of 1% for the Planet and supports 10 of the 17 UN SDGs.