Shanghai, June 17, 2026 – BE WTR, the premium sustainable water brand born in Switzerland, is proud to announce its role as the Official Hydration Partner for the 27th FHC China International Culinary Arts Competition and the "Jin Jiang Cup" Professional Skills Competition. The partnership was unveiled during the official joint press conference held at the Shanghai Kunlun Huating Hotel on June 16.
As the culinary world prepares for one of Asia's most influential food and hospitality events, BE WTR will be present at every kitchen station, judging table, and tasting session, providing locally bottled, Swiss-filtered still and sparkling water to competing chefs, esteemed judges, and distinguished guests. The event will take place from November 10-12, 2026, at the Shanghai New International Expo Centre.
The FHC China International Culinary Arts Competition, recognized by the World Association of Chefs' Societies (WorldChefs), represents the pinnacle of professional culinary standards. This year, with the deepening of the "Jin Jiang Cup" partnership, the competition expands its commitment to discovering and elevating China's top hospitality talent.
BE WTR shares this commitment to excellence. Trusted by leading chefs and luxury hotels worldwide, BE WTR is built on a philosophy that makes it a natural fit for high-stakes gastronomic stages. Instead of relying on long-distance transport of water or single-use plastics, BE WTR bottles locally in Shanghai using advanced Swiss-engineered filtration and a fully circular glass bottling model.
For the world's most discerning palates, every detail matters. BE WTR delivers two distinct advantages that resonate deeply with culinary professionals:
- Locally Fresh, Bottled for the Moment:
With its Shanghai bottling facility, BE WTR ensures every bottle is produced locally, reducing transport time and delivering water at its freshest to the competition floor. This is water meant to be enjoyed soon after bottling, not after months of storage.
- Pure Taste, Zero Microplastic Concerns: BE WTR's signature glass bottles eliminate the risk of microplastic contamination associated with plastic packaging, ensuring the purest taste for judges evaluating delicate flavors. The bottle itself, washed and reused up to 300 times, embodies a zero-waste approach that aligns with the industry's sustainable future.
The 29th FHC Shanghai Global Food Trade Show, spanning 200,000 sqm, will host over 3,000 exhibitors from more than 50 countries and regions, welcoming 180,000+ professional buyers. The 27th FHC China International Culinary Arts Competition is the flagship event of FHC's culinary competition matrix. This year, FHC has joined forces with Jin Jiang International Group to co-organize the "Jin Jiang Cup" Professional Skills Competition, creating a powerful alliance between a world-class trade platform and one of China's most influential hospitality corporations. Together, they aim to build a high-standard platform for talent discovery, skill exchange, and industry integration.
Jin Jiang International Group is one of China's largest and most prestigious hospitality conglomerates, with a portfolio spanning hotels, restaurants, travel services, and transportation. As a Fortune Global 500 company, Jin Jiang operates and manages thousands of hotels worldwide under renowned brands, and is deeply committed to advancing service excellence, culinary innovation, and professional skills development within the hospitality industry. Through partnerships such as the "Jin Jiang Cup", the Group continues to invest in nurturing the next generation of hospitality talent and elevating China's presence on the global culinary stage.
BE WTR is revolutionizing the premium water market with patented Swiss technologies and a strong commitment to sustainability. With a focus on hospitality and high gastronomy, BE WTR is a proud partner of Bocuse d'Or and supports 9 of the 17 UN SDGs as a member of 1% for The Planet. BE WTR's circular bottling plants offer zero plastic, zero waste, and locally fresh operations. Bottled in Shanghai using Swiss filtration, every BE WTR glass bottle is washed, refilled, and reused up to 300 times, eliminating single-use waste and microplastic concerns. Recognized with the Red Dot Award for "Best Product Design" and "Best Technology Innovation" at the Global Zenith Award, BE WTR is the conscious choice for leading restaurants, hotels, and private homes across Switzerland, France, UAE, China, Canada, and Singapore.